Site Visit: Rainbow Room at 30 Rockefeller Plaza

Site visits are important for all your vendors. I like to see the vision and plan where I'm setting up and where speakers are going so there are no surprises day-of. This is a site visit at Rainbow Room.

Benefit: Beautiful view and great size for a reception.

A post shared by DJ CoolHand (@djcoolhand) on

Luke Joachim

DJ CoolHand, New York, New York

CoolHand is a DJ/Producer like no other.  His roots are in Oakland, California, where fresh diverse sets, smooth fades, and crisp cuts are required. He is one of the few young DJs who truly started by lugging turntables, digging for vinyl, collecting old crates at radio stations, and blasting home speakers at various events. By the end of high school, he was spinning regularly at night clubs in San Francisco.

When CoolHand moved to New Orleans, he started by spinning Fridays at the “#1 college bar in the nation” (USA Today), touring with international artists, and performing at industry leading festivals like A3C and SXSW.

His sets are spontaneous and interactive because CoolHand vibes with the party and depends on the energy in the room for his selections. His mixes include multiple genres, remixes, key blending, wordplay, and creative concepts. Whether he is playing for an exclusive event or packed arena, come ready to feel the groove like you never have before.

For more information, please visit: djcoolhand.com